Hey, I’m Chanelle.
I apply data-driven insights and psychology to create impactful customer experiences.
About
I'm an Experience Designer at VML, where I’ve helped shape experiences for a broad mix of clients - from Ford Motor Company to Pizza Hut, Myeloma Australia, Defence Force Recruitment, Lion Beverages and Brisbane Olympics to name a few. Before joining VML, I worked at startups, as well as in-house teams. While the environments varied, each role shared a common thread: a passion for innovation and a commitment to making complex experiences feel simple, intuitive and enjoyable. My skill set
User research and insights
I’ve led and conducted user research - from interviews to usability testing - to uncover real needs, behaviours, and mindsets. By turning findings into clear insights, journey maps, and opportunity areas, I’ve shaped strategy and powered simple, user-centred experiences that also align with business goals.Experience design & strategy
With a background in Psychology, I bring a human-centred lens to mapping end-to-end journeys, shaping experience strategies, and creating wireframes and prototypes grounded in data and behavioural insight.Workshop facilitation
I’ve planned and facilitated workshops with a wide range of stakeholders - from research sharebacks to co-design sessions, journey mapping and prioritisation. Each one has strengthened my ability to think on my feet, collaborate effectively, and guide groups toward clarity and alignment.My work
UX Research, Experience Strategy, UX Design
Imagining the customer experience for Ford’s electric vehicle owners.
Designing a seamless customer experience for prospective electric vehicle owners in preparation for the launch of Ford Motor Companys' first electric vehicle in the regional market - the Mustang Mach-E.
UX Research, UX Design
Connecting Australians with trusted experts on Yellow Pages.
Tasked with understanding how we could improve the experience for people seeking trusted service providers, I led research to inform the redesign of the digital business product.
UX Design, UI Design, UX Research
Enabling people to shop, save and donate with Doing Good Rewards.
Designing the end-to-end experience of an employee rewards platform that helps users shop, save money and donate to charities.
Contact
Linkedin
linkedin.com/chanelle-nasser
Email
chanellenn@gmail.com
Location
Melbourne, VIC